Overview of Our New Business in Vienna
Our business in Vienna is focused on promoting and expanding Japanese MAG(manga, anime, game) culture, illustration, and contemporary art in Europe. We aim to establish a strong bridge between Japan and Europe by introducing Japanese artists, illustrators, and creators to the European market through various initiatives.
1. Business Model & Activities
Our company will engage in the following core activities :
1) Exhibitions & Events Participation
- Organizing and participating in major pop culture and art events across Europe.
- Setting up art and merchandise booths featuring Japanese creators.
2) Artist Management & Promotion
- Representing Japanese illustrators, manga artists, and contemporary artists in Europe.
- Facilitating collaborations with European brands, publishers, and galleries.
3) Merchandising & Licensing
- Producing and distributing art goods, prints, and exclusive merchandise from our artists.
- Negotiating licensing deals for Japanese intellectual properties (IP) in the European market.
4) Cultural & Creative Consulting
- Providing expertise on Japanese pop culture and design trends to European companies.
- Supporting cross-cultural collaborations in fashion, animation, and publishing.
2. Business Expansion Plan
- Year 1-2: Focus on attending major European events and building artist collaborations.
- Year 3: Establish a physical gallery space in Vienna for exhibitions, pop-up stores, and artist workshops.
- Long-term Goal: Position Vienna as a key European hub for Japanese pop culture and contemporary art, fostering cultural exchange and business growth.
3. Why Vienna?
- Cultural Hub: Vienna is an international city with a strong art and design scene, making it an ideal base for expansion into Europe.
- Strategic Location: Its central location allows easy access to Germany, Switzerland, France, and other key European markets.
- Growing Interest in Japanese MAG Culture: Demand for Japanese illustration, manga, and pop culture content is increasing across Europe.
4. Business Structure
Our company is registered as CARTON e.U., a sole proprietorship based in Vienna, and we are working closely with Austrian legal and business advisors to ensure smooth operations.
Through our business, we aim to expand the presence of Japanese artists in Europe, create new opportunities for cross-cultural collaboration, and contribute to Vienna’s creative and cultural landscape.